Content marketing engine

1. Brief against the assigned target keyword and the search intent behind it, plus the angle only you can take.
2. Draft in plain language, leading with one canonical, structured answer to the question the keyword implies.
3. Add a dated number and a named source wherever it strengthens the claim, that is what gets quoted.
4. Keep the structure scannable: clear H2s, short paragraphs, one idea per section.

Done when: a complete draft exists against the brief, ready for keyword and GEO QA.

1. Check the draft against its brief's assigned keyword, is the primary term present in the H1, the intro and at least one subhead?
2. Check on-page basics: title tag, meta description, URL slug, internal links, image alt text.
3. Check GEO structure: one canonical answer near the top, scannable sections, dated numbers and named sources an assistant could lift.
4. Verify every stat and source. An unsourced claim is a fix, not a nitpick.
5. Send it back to Draft with specific, named fixes if it misses the target keyword or the GEO structure; otherwise pass it to review.

Done when: the piece is confirmed on-target for its keyword and GEO-structured, or returned with named fixes.

1. Check the central claim, the structure and the call to action.
2. Hold the bar with one test: would an assistant quote this paragraph as the answer?
3. Human approval, sign off, or send back with notes.

Done when: the piece is signed off for publication, or returned with notes.

1. Publish in the CMS (e.g. Webflow); set the canonical URL and the appropriate schema markup.
2. Repost the core idea natively to LinkedIn and the newsletter, do not just drop a link.
3. Interlink it: from related posts, the relevant pillar or hub page, and any roundup it belongs in.
4. Submit the URL for indexing in Google Search Console.

Done when: the piece is live, interlinked, submitted for indexing and distributed on every owned channel.

1. Pull sessions and conversions per post from Google Analytics, and impressions, clicks and position from Google Search Console.
2. Check which posts are cited in ChatGPT and Perplexity for their target keyword, citation is a separate scoreboard from ranking.
3. Refresh the winners each quarter, updating a proven post compounds faster than writing a new one.
4. Retire or merge the pieces that never landed rather than leaving thin pages up.
5. Feed proven angles back into pillar review, and ranking and citation movement back into core keyword ownership.

Done when: performance per post is logged, the refresh and retire lists are set, and the findings are fed back upstream.

Runs monthly, alongside the gap analysis.

1. Review your positioning and content pillars against category search demand in Ahrefs, what the market actually types, in the language and region it types it in.
2. Define the core keyword set you commit to owning long-term: one primary term per pillar, plus supporting terms around it.
3. Map each keyword to its pillar and its funnel stage, awareness, consideration or decision.
4. Promote or retire keywords on the ranking and AI-citation movement fed back from measurement. Do not churn the list monthly; ownership takes cycles.
5. Feed the core keyword map into pillar review as the target list every new brief must write against.

Done when: the core keyword map, one primary term per pillar plus supporting terms, mapped to funnel stage, is documented and ready to brief.

Runs monthly, the month before pillar review.

1. Pull organic rankings in Ahrefs for you versus your named competitor set across the category's head terms and their adjacencies.
2. Run the same category questions through ChatGPT and Perplexity and record who gets cited.
3. Map what competitors rank for or get cited on that you do not, and what you hold that they do not.
4. Flag the high-intent, low-competition terms nobody in the category owns yet. That is the open lane.
5. Note the queries where AI answer engines currently cite no one, the GEO gap, distinct from the classic SEO gap and usually easier to take.
6. Feed the ranked gap list into pillar review as competitive opportunity signals.

Done when: a ranked list of SEO and GEO gaps versus named competitors is documented, ready to inform pillar review.