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paid

Paid search engine

  • paid
  • google-ads

Run Google Ads as a demand-capture system, audit the account weekly, research and draft against intent, gate every change through QA, and let Smart Bidding steer budget to what actually converts.

Get access See how it runs
6 Steps in the flow
2 Tools orchestrated
2 Human checkpoints
Weekly Run cadence
~12 / week Search ads

The objective

What this system is built to do

Capture buyers already searching, earn smart bidding with data, don’t start on it. Feed conversions first, then let the machine optimise.

Capture the demand that already exists. Earn Smart Bidding with clean conversion data before you hand it the wheel, gate every change through QA, and steer budget to what converts. Not doing: broad match sprawl or optimising to clicks.

How it runs

The steps your team follows

The workflow, exactly as it runs inside . It plays through step by step, or pick any node on the map.

1Weekly search audit
2Keyword & coverage research
3Ad copy drafting
4Ad & landing review
5Bid & budget management
6Publish & QA
Start
1

Weekly search audit

Weekly
  1. In , review search terms, spend and conversions by campaign.
  2. Add negative keywords; pause the obvious waste.
  3. Flag the gaps to research and the terms to re-bid.
  4. Human approval, approve budget shifts before they go live.
2

Keyword & coverage research

Weekly
  1. Pull the high-intent terms we're missing in and the Keyword Planner.
  2. Group tightly by intent, one ad group per promise.
  3. Map each group to the landing page that matches it.
3

Ad copy drafting

Weekly
  1. Write 3 responsive-search-ad variants per ad group around the searcher's intent.
  2. Mirror the exact landing-page promise in the headline.
  3. Add every relevant asset, sitelinks, callouts, structured snippets.
4

Ad & landing review

Weekly
  1. Check message match, tracking and the conversion action end to end.
  2. Nothing ships without working conversion tracking.
  3. Human approval, sign off the ad and the page before publish.
5

Bid & budget management

Weekly
  1. Start manual until 30+ conversions, then move to Target CPA/ROAS in .
  2. Feed Smart Bidding the one conversion that actually means money.
  3. Shift budget to what converts; cap the campaigns that don't.
6

Publish & QA

Weekly
  1. Publish the approved ads and pages.
  2. Smoke-test the whole click → form → thank-you path.
  3. Confirm conversions register in before scaling spend.
1 / 6

Setup

The stack

The tools this system drives, and the context you bring once. Connect your own accounts, or swap in your team's equivalent.

Tools to connect

Google AdsPay per click Powers Weekly search audit Or Microsoft Ads
Semrushfrom $139 / mo Powers Keyword & coverage research Or Ahrefs, Moz

Context to bring

Your documents 4 files
  • Keyword & negative list The terms worth bidding on, and the ones to exclude.
  • Offer & landing pages Where the clicks land, and what converts them.
  • Ads account access Google Ads plus conversion tracking wired up.
  • Brand & ad rules Voice and the claims copy is allowed to make.

Proven in market

Run by 44 teams, verified on real accounts

Paid search engine is built and verified by Growth Division, the GTM team behind 150+ companies. Here is what the same play has produced for their clients.

35x ROAS on search ads

Weavr · FinTech

176 leads · £2m pipeline

ElectrAssure · Energy

600% lower CPA, 2 channels validated

Housecure · PropTech

Built & verified by Growth Division

What we've learned running it hundreds of times

The small, hard-won details that decide whether it works, from every run.

−37% CAC in 90 days
2.4× qualified pipeline / £
−29pp wasted spend after negatives
CAC £205 → £132
Before CAC £205
After £132

Smart bidding only paid off once it had data

Smart bidding is earned, not assumed. Switch too early and it optimises noise; feed it real conversions first, then hand over the wheel.

wasted spend
Before 39%
After 11%

Killing broad match stopped the spend leak

Broad match on day one burns budget teaching the algorithm the wrong thing. The fix is immediate, tighten match types and add negatives.

The full lab notebook Every experiment charted, with the raw before/after and the decision rules behind each call. Unlock free

Get started

How to run this system

Live in an afternoon. Clone it, connect your tools, set your inputs, and turn it on.

  1. 1

    Add to

    Clone the Paid search engine into your workspace, wired end to end.

  2. 2

    Connect your tools

    Google Ads, Semrush.

  3. 3

    Set your inputs

    Your ICP, targets and brand rules, once.

  4. 4

    Turn it on

    It runs weekly on autopilot, checking in with you only where it matters.

~30 min / week your time on autopilot · vs 8–10 hrs / week by hand
~12 / week Search ads, produced for you

Early access

Run the Paid search engine in your workspace.

is in stealth with a first cohort of scaleups. Join the waitlist and we’ll open this system, and the full library, to you first.

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